An award that recognizes advanced innovations among those already awarded in specific field competitions. An award to distinguish the contribution to the growth of the innovation culture in our country to those who have distinguished themselves through originality, whether in a product, process, or business model.
We are pleased to announce that Habits' lamp, Elastica, has received the National Innovation Award "Prize of Prizes". Already the winner of IF Product Design Award 2020 and ADI Design Index 2020, Elastica is a stretch fabric strip that encloses a flexible LED circuit. The lamp can be turned on and off by pulling the fabric strip.
A combo of fabric and light technology, a typological revolution that transforms a domestic object into an unusual piece of furniture.
The award was presented by Minister of University and Research Maria Cristina Messa, Minister for Technological Innovation and Digital Transition Vittorio Colao, Minister for Public Administration Renato Brunetta, and COTEC Foundation President Luigi Nicolais.