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Martinelli Luce’s metaverse

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Martinelli Luce’s metaverse
October, 2022
During the year of the 100th anniversary of Elio Martinelli's birth, Martinelli Luce marks another important step in its history by opening its first metaverse with an experience dedicated to its founder.
Having always been linked to technology and the innovation of a product, a material or a process, we keep our pioneering spirit alive by broadening our field of experimentation further into the digital world, in a context that sees the emergence of new technologies. This was the driving force for us to take our first steps into the metaverse.
An opportunity for people to discover the figure of Elio in all his roles, from set designer to artist, designer and entrepreneur, through a path that aims to lead the virtual visitor to a new experience.

Plays of light and shadow that create evocative atmospheres and guide the visitor. The experience unfolds through different settings to discover the history of Elio and Martinelli Luce, from its beginnings until the late 1990s. But we don't want to reveal more, our invitation is to enter the metaverse, discover and interact.

A new reality designed to become over time a meeting point and to provide engaging and emotional entertainment.

Preview presentation at the Martinelli Luce Showroom in Santa Lucia road, 9 - Lucca. 5.00 p.m.
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