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Elastica Studio Habits, 2019

Light is soft, flexible, interactive

Connect the floor to the ceiling. Do it in a new, flexible and fluid way with a strip of light.
Change its position, play, experience the pleasure of touch. 
Feel how soft light is.
Make a quick gesture downward and it will light up.
Pull it slowly upward or downward and its intensity will change.

A game that creates wonder

Innocenzo Rifino and Diego Rossi of Studio Habits tell about the concept at the base of the design of the Elastica lamp. Everything rotates around the idea of the natural interaction created between the lamp and its user. The sensors recognize people’s instinctive gestures and poetically translate them, turning the lamp on and off and modulating the intensity of the light.