Janeke boutique

On Spiga Street in Milan, a sequence of curved volumes with varying radii freely pursue one another to define the new Jäneke space. The display of priceless combs, brushes, and hairstyles dances with the vibrant hues of the volumes, which shift between plum, pink, and fuchsia tones together with titanium grey. The same tones are alternated on the carpeted floor.

The room spans two levels and is connected to the upper floor's rooms by a diagonal bridge.

It was vital to confirm this sense of freedom and vitality in a bold, dynamic layout with lighting choices that feature visually striking pieces with a "delicate" presence. What could be more efficient than the Shanghai system that extends beneath the first floor deck and from the ceiling of the double height?

Its "concept" is significant, but its free flight in space is only marginally enhanced by the potential to add color to some of the lighting components.

It appeared as though it had been created just for this area when it was seen, chosen right away, and looked for no other option.

All the window displays are made of plexi, to unobtrusively support Jäneke's product, which thus becomes the protagonist.

ph. Chiara Peroni