Janeke boutique

The showroom of the historic beauty brand Janeke, located on Via della Spiga in Milan, is a unique visual experience, thanks to an explosion of bright colours (pink, fuchsia and plum) that recall the iconic shades of the brand's products. Janeke's strong and unique personality is reflected in every area of the room, resulting in a setting that embraces color and refinement in every little detail.

The showroom, which spans two floors and is joined by a diagonal bridge across the upper floor, evokes a refined and dynamic energy that invites visitors to explore. Their trip through beauty and design is accompanied by the displays' curved volumes and scenographic layout, where the vibrant colors give a brand with a distinguished history a contemporary feel.

The Shanghai pendant lighting system is the focal point of this eye-catching scene. With its simple geometric shapes, Shanghai blends in as a complement to the space without being overbearing. It can diffuse a gentle, even light, which is perfect for bringing out the showroom's warm, lively hues. The Shanghai pendant descends, lighting the room without changing its geometry and adding a feeling of elegance and lightness that is consistent with the brand's aesthetic.

With its understated yet elegant appearance, this lighting technology selection produces practical yet non-intrusive illumination that enhances the details and keeps the Janeke product as the room's main attraction. The end result is a sophisticated, understated ambiance in which each component—from color to light—helps to convey the essence of a company that has long distinguished itself in the beauty industry.

ph. Chiara Peroni