SERPENTE 60
The orange edition of the Serpente lamp
honors the design concepts that emerged during the 1960s and the creative ferment of the decade, sixty years after it was first created.
During that time, orange was a warm, upbeat color that was symbolic of hope and disruption. The hue of a season that expanded our horizons both domestically and culturally is returning to revitalize our perspective.
Serpente orange
Orange is energy that becomes light. It was one of the chromatic markers of a time when people bet on the future, embraced Pop Art, and experimented with materials and production techniques.
We bring Serpente into the modern day and reignite that drive with its new orange finish.
A fresh hue that enhances the catalogue, but more importantly, the deep significance of an ongoing tale.
The Serpente table lamp
The Serpente lamp, created in 1965 by Elio Martinelli, is a representation of the years when design started to establish new boundaries. Serpente was the epitome of a style revolution: the fusion of technology, dynamism, geometry, nature, and functionality.
Elio Martinelli was able to create clean volumes and continuous surfaces using methacrylate molding processes, which were novel at the time. The curves added an emotional touch to the geometry. The reprint honors and relaunches that same spirit of exploration, both with materials and with techniques.
What remains, what changes
The essence remains:
a table lamp with a round metal base, a white opal methacrylate diffuser, and a swivel arm.
The attitude remains:
functionality and dynamism at the service of everyday life. A design concept whose modern vibe continues to captivate people today.
The sign changes:
the new orange finish reactivates the dialogue with the strong colours of the season that consecrated Serpente, projecting it into the present.
Serpente 60 is an invitation to experience light with the same enthusiasm and freedom that animated the 1960s. It is history, it is the future that is renewed in the forms of yesterday and the emotions of today.