Enable Css

The fascination of augmented reality

The fascination of augmented reality

Today, Augmented Reality has become a very effective tool for making purchasing decisions; in fashion, design and construction, more and more brands are using AR (Augmented Reality) apps to allow the user to contextualise a product without having it physically. The benefit is greater security in the choice or purchase phase, because the user can virtually see how the object fits into the environment; moreover, he can have a faithful assessment of the colours and textures of the product.

Today, Augmented Reality has become a very effective tool for making purchasing decisions; in fashion, design and construction, more and more brands are using AR (Augmented Reality) apps to allow the user to contextualise a product without having it physically. The benefit is greater security in the choice or purchase phase, because the user can virtually see how the object fits into the environment; moreover, he can have a faithful assessment of the colours and textures of the product.

Martinelli Luce has been investing for years in Sayduck, one of the most cutting-edge platforms in this sector.
How does it work?

Viewing the models in 3D.
By accessing Martinelli Luce’s website in the page of a specific product, it is possible to interact with the 3D model: you can see what it looks like in all the colour and finishing variants, see it from different points of view by rotating it 360°, turn the light on and off, take note of the dimensions directly in the tridimensional environment and finally take a picture of the lamp in the position and size desired and save it in the laptop.

Augmented reality.
Seeing how one of our lamps can interact with your home or office environment is very simple. In fact, you just need to access the martinelliluce.it website and use your smartphone to click on the "Discover in AR" button, which will allow you to see the object in augmented reality. Or you can download the Sayduck mobile app (only for iOS users) from the App Store and launch it on your smartphone or tablet. Frame one of the Martinelli Luce’s lamps that are in the "Sayduck catalogue", magically a three-dimensional element will appear and you will be able to observe it as if it were real.

DISCOVER MORE
Martinelli Luce has been investing for years in Sayduck, one of the most cutting-edge platforms in this sector.
How does it work?

Viewing the models in 3D.
By accessing Martinelli Luce’s website in the page of a specific product, it is possible to interact with the 3D model: you can see what it looks like in all the colour and finishing variants, see it from different points of view by rotating it 360°, turn the light on and off, take note of the dimensions directly in the tridimensional environment and finally take a picture of the lamp in the position and size desired and save it in the laptop.

Augmented reality.
Seeing how one of our lamps can interact with your home or office environment is very simple. In fact, you just need to access the martinelliluce.it website and use your smartphone to click on the "Discover in AR" button, which will allow you to see the object in augmented reality. Or you can download the Sayduck mobile app (only for iOS users) from the App Store and launch it on your smartphone or tablet. Frame one of the Martinelli Luce’s lamps that are in the "Sayduck catalogue", magically a three-dimensional element will appear and you will be able to observe it as if it were real.