The fascination of augmented reality

Sayduck

These days, augmented reality has made a name for itself as a helpful tool for making purchases.

Augmented reality (AR) applications are being used more often by industries like fashion, design, and construction to let people see products in context without owning them. This is a huge help when choosing or making a purchase because it allows customers to realistically see how, for instance, a lamp fits into their space in terms of finishing and proportions.

This method boosts confidence while selecting goods, enabling a more precise assessment prior to purchase.

For many years, Martinelli Luce has been investing in Sayduck, one of the most cutting-edge platforms for augmented reality and 3D visualisation. It's easy to use: just visit the Martinelli Luce website and navigate to the relevant product page to engage with the 3D model directly.

This lets you examine the product in all its color and finish variations, view it from all sides in a full 360° rotation, experiment with turning on and off the light, measure the product's dimensions in a three-dimensional setting, and, at the very end, take a picture of the lamp at the desired position using the selected magnification to store on your computer.

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Using our lamps to explore augmented reality is simple. Use your smartphone to visit our website, martinelliluce.it, and select the "Discover in AR" button.

This will enable you to see the item in your surroundings in augmented reality. As an alternative, if you own an iOS device, you can frame a Martinelli Luce lamp in the "Sayduck catalogue" by downloading the Sayduck mobile app from the App Store, launching it on your smartphone or tablet, and exploring the three-dimensional object as if it were real.