Soft to the touch.
Loud to the eye.
Elmetto and its new flocked finish. The surface makes the silhouette denser, and the five new colours become attitudes. A limited edition, available for one year.
The precision of the geometry meets the softness of the flocking, the rigour of the design meets colours that do not behave with the same discipline. It is precisely in this contrast that the edition finds its identity: soft to the touch, loud to the eye.
1976 / 2026
Designed by Elio Martinelli in 1976, Elmetto is born from a few essential elements: a base, cylindrical at the top and conical at the bottom, on which the adjustable reflector is mounted. A rigorous geometry, built around a simple movement that directs the light, while the switch, clearly visible on the body, is easy to find even in the dark.
Fifty years on, one glance is enough to recognise it. Then you only need to come closer to notice that something has changed.
Elmetto 50
First you look at it, then you want to touch it.
Flocking, the new finish, is a deliberately bolder reinterpretation of the purity of the original design.
This texture creates a small perceptual short circuit: the form remains rigid and rigorous, yet to the touch it becomes soft, almost textile. And the profile of Elmetto gains greater visual and physical density.
Then comes colour.
Blue, Fuchsia, Rust, Green and Burgundy Red are five saturated, at times shocking shades that recover something of the chromatic freedom and experimental spirit that ran through design in the Sixties and Seventies.
Elmetto 50 Fuchsia likes to be seen: it is spontaneous, expansive, hard to hold back.
Elmetto 50 Rust is concrete, bound to matter, with its feet on the ground.
Elmetto 50 Burgundy Red is deep, introspective, magnetic.
Elmetto 50 Blue has a composed confidence: it is rational, self-assured, proud
Elmetto 50 Green takes less predictable directions: it is digital, off course.
5 colours, 5 attitudes
Perhaps this, too, is how a design lives on: keeping enough of itself to be recognised, and enough freedom to surprise once more.
